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A variety of external and internal pressures influence journalist' decisions on which stories are covered, how issues are interpreted and the emphasis given to them. These pressures can sometimes lead to bias or unethical reporting. Achieving relevance, giving audiences the news they want and finding interest, is an increasingly important goal for media outlets seeking to maintain market share in a rapidly evolving market. This has made news organizations more open to audiences imput and feedback, and forced them to adopt and apply news values which will attract and keep audiences. The growth of interactive media and citizen journalism is fast altering the traditional distinction between news producer and pasive audience and may in future lead to a deep-ploughing redefinition of what "news" means and the role of the news industry.
Foreign Correspondent: China
Yang Zou is a Junior at Peking University, China, majoring in Integrated Marketing Communications with a minor in Economics. She really loves sharing her opinions of Chinese media and learning from others.
For more of her research on the Israel-Lebanon conflict within China's print media, please visit her website.